The book that shows that thinking by the numbers—analyzing millions of info-bytes—provides people with greater insight into human behavior and allows them to predict the future with staggeringly accurate results.
Why would a casino stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?
Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.
Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.
Read these features on Super Crunchers:
A Wall Street Journal business bestseller!
‘A convincing and disturbing vision of a future in which everyday decision-making is increasingly automated, and the role of human judgement restricted to providing input to formulae’ — Economist
‘(An) entertaining, enlightening tour of our data driven world … Ayres balances his infectious enthusiasm with tales of where data mining can and has gone wrong’ — Robert Matthews, Financial Times
‘From the same stable of academics that produced the authors of Freakonomics, (Ayres) shares their flair for finding unlikely examples to illustrate his point’ — Good Book Guide
‘An intriguing and provocative book: Ayres’s passion to get people to understand what a standard deviation is actually rubbed off on this reader, a result I wouldn’t have bet at the beginning’ — Steven Poole, Guardian
‘A fascinating and illuminating book which should certainly be required reading for anyone in the fields of education or business’ — Adrian Weckler, Sunday Business Post
‘Ayres make an entertaining and compelling argument of why such calculations need to figure more prominently in all our thinking’ — David Connett, Sunday Express
‘Don’t knock number crunchers until you’ve read Ayres’s book’ — Herald (Glasgow)
‘A lively account of how speed and capacity of computers, allied to human ingenuity, have already changed the world, with pointers to future developments. Read it to become more informed about how statistics are used by others to make deductions about you — and how they can also help you to make better decisions’ — John Haigh, BBC Focus
"In the past, one could get by on intuition and experience. Times have changed. Today, the name of the game is data. Ian Ayres shows us how and why in this groundbreaking book SUPER CRUNCHERS. Not only is it fun to read, it just may change the way you think."—Steven D. Levitt, co-author of Freakonomics
"Ayres' point is that human beings put far too much faith in their intuition and would often be better off listening to the numbers.... The best stories in the book are about Ayres and other economists he knows, whether they are studying wine, the Supreme Court or jobless benefits.... Ayres himself is one of the [statistical] detectives. He has done fascinating research."—New York Times Book Review
"Data-mining and statistical analysis have suddenly become cool.... Dissecting marketing, politics, and even sports, stuff this complex and important shouldn't be this much fun to read."—Wired
"[Ayres's] thesis is provocative: Complex statistical models could be used to market products more intelligently, craft better movies, and solve health-care problems—if only we could get past our statistics phobia."—Portfolio
"Lively and enjoyable.... Ayres skillfully demonstrates the importance that statistical literacy can play in our lives, especially now that technology permits it to occur on a scale never before imagined.... Edifying and entertaining."—Publishers Weekly
"SUPER CRUNCHERS presents a convincing and disturbing vision of a future in which everyday decision-making is increasingly automated, and the role of human judgment restricted to providing input to formulae."—The Economist
"When statistics conflict with expert opinion, bet on statistics....Businesses, consumers, and governments are waking up to the power of analyzing enormous tracts of information."—Discover
"Super Crunchers shows that data-driven decisionmaking is not just revolutionizing baseball and business; it's changing the way that education policy, health care reimbursements, even tax regulations are crafted. Super Crunching is truly reinventing government. Politicians love to tout policy proposals, but they rarely come back and tell you which ones succeeded and which ones failed. Data-driven policy making forces government to ask the bottom line question of 'What works.' That's an approach we can all support."—John Podesta, President of the Center for American Progress
"A lively and yet rigorously careful account of the use of quantitative methods for analysis and decision-making.... Both social scientists and businessmen can profit from this book, while enjoying themselves in the process."—Dr. Kenneth Arrow, Nobel Prize winning economist, and Professor Emeritus at Stanford University
"Ian Ayres [is] a law-and-economics guru."—Chronicle of Higher Education
SUPER CRUNCHERSClick to read a free excerpt
Nonfiction | 978-0-7195-6465-9
John Murray Paperback| 1 May 2008